Take a moment, if you will, to sit back, relax, and enjoy a good story about turning dreams into reality, and about the little company that could... and still does for that matter.
The name Frog Ranch comes from a time when the co-founders Craig Cornett and Kristi Hewitt were sitting on the deck of their newly acquired homestead, an old timber-framed "hippie love shack" in the middle of the woods, with some friends. They were casually lamenting their bleak financial situation and the house that was in great disrepair - though still a good bargain for college kids. They sipped a few beers, listening to the spring peepers (small chorus frogs) performing their twilight ritual near the pond on the hill, and Kristi made the observation that at least they had purchased a nice "frog ranch." All had a good laugh, and the homestead had a name!
A few years later, Craig and Kristi began to clear land for a garden. The plot wasn't ready until late summer, when vegetable plants were hard to come by, and the only plants available were some wilting "Buy One Flat for $1, Get One Free" Hungarian peppers. It was an irresistible temptation, and for five bucks they filled up the bed of the truck.
That first year, those rather questionable looking pepper plants were so prolific that Craig and Kristi turned to family and friends for assistance. Craig's grandmother provided an old family recipe that yielded about two hundred quarts of pickled peppers. Friends and neighbors beat a path to their door for samples and word quickly got out about the pungent perfection at the "frog ranch." One urging led to another, and it was decided that a sincere effort should be made to further the dream.
Frog Ranch Foods, the result of a humble gardening effort, was officially formed in 1994. More than ten years of hard but rewarding work have passed, and Frog Ranch now offers a line of wholesome, high quality, great tasting All-Natural Salsas and Pickles that sell at a rate of one jar per minute in grocery and specialty food stores throughout the country. These efforts have not gone unnoticed; Frog Ranch has received both regional and national media attention, and has won multiple prestigious awards. Frog Ranch's commitment to meeting the needs of our loyal customers and providing the highest quality products (along with a great phone number, 1-800-RIBBITT) has helped the company become a recognized symbol of quality in specialty food manufacturing.
Well, we hope you have enjoyed this little story. If you skipped to the end, here's our version of the moral: Choose forever with caution the word "impossible."
Many thanks to the beauty and bounty of nature, particularly to those little frogs on the hill.
“If you build castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” Henry David Thoreau -Walden 1854